Today I was introduced to AC power cords that can spin 360 degrees at the head. What kind of idea is THAT!? :) Seriously, what practical uses would you find with an electrical jump rope? We might as well make hammers that have a magnetic polarily to flawlessly strike the head of a nail...or maybe cell phones that constantly have full reception anywhere you go...just because we are trying to make static inanimate objects inappropriately nimble and agile. This particular extension cord, by the way, broke very easily today while trying to use it like any other extension cord--plugging it into the wall. No wonder I can't find this product on the Web. Some things should simply have never entered the patent office.